Axe spray commercial essay
View essay - axe commercial essay from eng 099 at california state university, dominguez hills hernandez 1 jose hernandez professor rho eng 110-77 february 10, 2014 a better commercial television. Axe body spray’s new commercial takes aim at “toxic masculinity” after years of playing to some of the most extreme stereotypes about the modern man, an unlikely brand is using its advertising reach to question traditional notions of masculinity. Axe commercial logical fallacies since coming to college i haven't watched much tv which means i haven't watched many commercials but while watching an episode of the daily show the other day this delightful advertising came up and it's clear that ads haven't changed much. In this article, you will se that this guy is covered in chocolate it’s to promote one of axes body sprays for men although the body spray smells like chocolate that is not the only reason hes covered in chocolate. For years, the axe brand was pretty one-dimensional it appealed to bros with comical, hyperbolic ads about how axe would turn them into chick magnets in the past few years, that cartoony single.
Brand analysis axe - consumer behaviour theories - maslow theory, freudian personality theory, involvement theory - alena kalkum isabel reinhardt - term paper - psychology - work, business, organisational and economic psychology - publish your bachelor's or master's thesis, dissertation, term paper or essay. Axe spray commercial “the axe effect - women - billions” i chose the “axe effect - women - billions” (axe spray) video advertisement because it draws its male audience into the commercial because of all the gorgeous women in it its a brand of male grooming products, owned by the british/dutch company unilever and marketed towards young males. Axe cast list, listed alphabetically with photos when available this list of axe actors includes any axe actresses and all other actors from the film you can view additional information about each axe actor on this list, such as when and where they were born to find out more about a. The hand axe was a pear-shaped and roughly chipped stone tool brought to an even point, with a broad handle the hand axe was probably used for many different tasks, everything from butchering animals to digging up tubers gradually, the design was refined to include knives, scrapers and arrowheads, amongst other things.
The words “ spray more get more the axe effect” appear on the screen to finish the commercial the commercial makes a very clear claim if you use axe cologne, you will “get more. Analysis of axe body spray commercial hot putt essay - during the 2012 olympics in london, axe body spray released a commercial with an olympic theme called “hot putt” the commercial opens up with a tight shot of a ball placed on a pedestal while a woman is in the background walking towards it. Axe advertisers help answer this questions with their commercial for axe body spray lynx it’s sometimes a problem for guys when it comes to meeting women the advertiser for axe body spray gives an idea to teenagers and men on how to find an easy way to attract women just by spraying axe all over their body. Axe commercial (student name) axe is leading brand of unilever the positioning and commercials of this product is very interesting all these women are attractive with perfect figure a man standing at beach is spraying axe body spray and message appears on the screen ‘spray more, get more’ need essay sample on axe commercial. Axe body spray has a much-deserved reputation for buying into the worst, most toxic stereotypes about gender roles in an effort to get middle school-aged bros who don’t know any better to buy.
Axe partnered with a non-profit organization called peace one day and alms to promote peace in the world by an anti-war agenda and also gender equality an end to the gender wars we will write a custom essay sample on axe commercial specifically for you. Axe helps guys look, smell and feel more attractive, with a range of body sprays, deodorants, anti-perspirants, shower gels and hair products. I chose the “axe effect – women – billions” (axe spray) video advertisement because it draws its male audience into the commercial because of all the gorgeous women in it its a brand of male grooming products, owned by the british/dutch company unilever and marketed towards young males.
Take any rational, reasonable, single young man, show him an axe commercial, and more than likely, he will at least consider buying some of that stuff, just in case it works because if it did. That axe body spray you’re bathing in before a hot date is ruining your junk a bunch of male scientists got together to look at some common ingredients in male shampoos, body sprays & colognes. Axe body spray has become an object that exemplifies sex to young adult males and creates a sense of confidence to those that use the product the commercial that i picked for this analysis is one that tries to sell a new body fragrance from axe called chocolate. Axe is a brand that produces hygiene products geared towards heterosexual men, including body wash, deodorant and body spray axe’s marketing campaign involves commercials that have a repetitive theme involving a main male actor aggressively pursued by a multitude of young, attractive women. Axe body spray commercial - dumpster diver david langlois loading unsubscribe from david langlois cancel unsubscribe working subscribe subscribed unsubscribe 142.
Axe spray commercial essay
This commercial’s main tactic for selling axe body spray is to play to the desires of the audience: young men it gets the audience’s attention right away with a shot of a scantily-clad beautiful young woman running through the forest. This commercial depicts a man who is wearing the body spray axe and is unaware that the smell of his spray is sexually attracting the women around him using the appeal of pathos, this advertisement makes the men watching it feel more confident about themselves. Axe’s lead product is a deodorant body spray which has a specific smell that s to say it mixes a deodorant and a perfume so, substitute products might be a simple deodorant (for example, narta deodorant), a perfume or cologne.
I definitely enjoyed your essay,( especially the part when you're putting on your nike dunks) i would have to concur with you on the fact that the axe company does know how to sell their products, but in the same token the effects of using axe isn't always a guarantee. Axe mars & venus, axe body spray, lowe philippines, axe, print, outdoor, adsthis ad gets the message through, in which by using axe you will be attractive even in space in the picture venus left its place in space to see mars. Imilarly axe body spray commercials do the same thing only rather than using a famous celebrity to endorse their product, they stick by what they call “the axe effect” which basically says that by using their product a guy will be able to get any girl they please, which is obviously not true but it creates a rhetorical situation in which. Next, commercials like that of “axe body spray” definitely contribute greatly to this set image of how women are portrayed in our society today these commercials give our teenage society the hope that by spraying a deodorant, girls will fall over for men the most recent ad i witnessed for the new brand called “excite” the commercial slogan stated that “even angels will fall.
This advertisement, like the axe body spray line, is intended for men, particularly those within the 15 to 25 age range, although it is quite likely that younger males are targeted by the company as well clearly, this particular ad is designed to resonate with men who are eligible to vote as they would be more inclined to understand the.